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  After mining the data from the resulting 69,000 texts we found that observing other customers wasnt only very common, it was also strikingly important in shaping consumers views of a brand

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  Dec 26, 2015 · Harbingers of failuremeet the customers you dont want to love your product If products you like keep getting discontinued, get used to it. Cathleen O'Grady Dec 26, 2015

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• Understanding the Power of a Brand Name Nielsen

  It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.

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  Jul 17, 2015 · Chicago, July 17 2015. Results from a survey released today by the innovative research firm, Lab42, take an in depth look at innovation, revealing what it means to consumers, which sectors and brands people consider innovative, and whether innovation motivates them to purchase.

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